25. September 2019 - 9:30 till 11:30
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LinkedIn Company Page Masterclass – How to Build a Professional Presence for Your Business. - Stirling-JO SAUNDERS | Stirling Business Centre | Wednesday, 25. September 2019

LinkedIn Company Page Masterclass How to Build a Professional Presence for Your Business.
Level: intermediate / advanced
With over 30 million companies represented on LinkedIn, and almost 600 million members, now is the time to optimise your business presence to leverage the largest professional social network. 
Increase the chance of being found in search engines, create a hub for your team and content, and attract new talent using LinkedIn.
“I attended Jo's session "How to Use a LinkedIn Company Page to Reach Your Ideal Clients" at Social Media Marketing World 2018. Her suggestions were insightful, quantifiable, and (best of all) actionable. It was clear that Jo has expertise the rest of us should heed. Her presentation was organized and sequential, and she was confident and engaging on stage.”
Jo Saunders will show you how to set up, optimise, and manage your company presence on LinkedIn, to increase brand exposure, team and network engagement and become an employer of choice.
You will learn:

How to set up, brand and optimise your Page
How your team can connect to your Page
How to share content to match your message and mission
How your team can amplify your content to reach their network
How to measure success with analytics
How advertising fits into a company page strategy

This session is suitable for marketing staff and business owners who want to understand how to use a Company Page in your marketing strategy.
In the era of social business, to be found, remembered and chosen it is important to build visibility, establish authority and earn influence in the connected economy. And you don’t want ‘social media’ to become another time-consuming chore on your growing to-do list!
Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.
Known as Australia's LinkedIn Demystifier, Jo guides individuals and teams through the complexities of LinkedIn and social marketing tools, to communicate your brand message, showcase your talent, build thought leadership and relationships.
With over 20 years experience in event management and marketing, she has designed events, content and communication strategies for Australian and international events, organisations and businesses.
Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She was named one of the top 200 LinkedIn practitioners in the world, one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing and #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute.
She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and video series #TheLinkedInCouch
Discover more: https://au.linkedin.com/in/josaunders Twitter: @JoSaundersAU