19. February 2020 - 9:30 till 16:30
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How to Discover Your Market - Restaurant marketing strategy. Restaurant marketing plan.
Businesses can survive for some time with poor record-keeping, insufficient finance or a lack of management skills, but they cannot survive without a market.
Marketing impacts on almost all areas of business and having good marketing knowledge and skills could mean the difference between business success or failure.
Do you know for instance…
• Who your customers are and where to find them? Customers are the lifeblood of any business.
• Your pricing policy?  Is it consistent with your need to develop a required gross profit while meeting your customers’ expectations?  How will you react if a competitor changes their price?
• Whether you should promote your business on the basis of price, quality or service. What image do you want to convey to your customers?  Why have you chosen the image you have?
• Who your competitors are and on what basis you will compete with them?  A business may choose to copy the competition or to create a distinct difference.
• How to promote your business?  Advertising does not have to be expensive.
• If the success of your business will depend on one or two major clients?  Or will your products/services be in demand for a wide range of customers?
• What factors are beyond your control that could affect the success of your business?
How did you do? Be honest! If you answered NO to any of the above questions then come along to A La Carte Training 'How to Discover Your Market’ Workshop and let us help you get your business known and the most out of your marketing dollar. 
The workshop covers:
• Market Research.  For instance helps to answer the basic questions to be addressed to complete an industry, customer and competitive analysis.
• Situation analysis.  It can firstly, identify a business’s strengths and weaknesses and secondly, evaluate opportunities and threats in the marketplace.
• Marketing goals and objectives.  These are most important for your business and above all how you will achieve them.
• Market segmentation and target marketing. There are certainly many factors to help you identify your target market.
• Marketing Mix consists of the 4Ps Product, Price, Place, and Promotion.  In other words, different marketing mixes are required for different market segments.  
A La Carte Training Workshops are always friendly with two-way communication. The focus is on how to apply the content by using case studies, examples and activities. At the end of the workshop, you will go away with the know-how to implement what you have learned immediately into your own food business.
As with any program of this nature, you will get out of it what you put in, that is, the more you involve yourself, the more you will achieve. So, come along meet and learn from not only business experts, but each other.
I look forward to seeing you soon at A La Carte Training 'How to Discover Your Market' Workshop.
Taste Success!
What do I need to bring to the workshop?
Notebook, pen (optional: computer), food and drink (although you'll be able to buy food/drink at one of the many food outlets near the venue).
How can I contact the organiser with any questions?
Just email and you'll hear back within two working days.
What's the refund policy?
Attendees can receive refunds up to 7 days before your workshop start date. If you are unable to attend this workshop you can send someone on your behalf, or transfer to another workshop at a later date