06. August 2019 - 15:00 till 17:00
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China Who How When - Tailored Market Entry with Chinese Media Guru Heidi Dugan | Mullins Lawyers | Tuesday, 06. August 2019

Are you up to date with current Chinese consumer trends? How about China’s current digital landscape with new platforms, channels and content emerging each week? If you are engaging, or planning to engage the complex China market you need a tailored business plan that is capable of adapting to the rapidly developing Chinese consumer and digital ecosystem.
Having a good product is only half the battle. You also have to create brand awareness and trust in the China market. There are many different cultural factors that influence Chinese consumer trust and even traditional pathways to trust are changing rapidly. Just one example is the increasing impact key opinion leaders are having on consumer decision making. A savvy brand needs to be open and adjust to these changing cultural norms.
To find out the latest and most important changes your brand needs to make, come to this event for an up-close conversation with Heidi Dugan, an Australian who has been living and working in F&B and consumer culture in China for over 20 years. Heidi has been a TV host for one of the most popular food programs on Chinese TV for 18 years and will exclusively share with us her deep and unique insights into the F&B and consumer culture in China.
TOPICS COVERED• Are you and your business ready for China?• How can you be properly prepared to enter the China market?• China market entry: how, who and when• Understanding the ever-changing Chinese social media platforms and best use for marketing and sales
An Australian living in China for over 22 years, Heidi is recognised as a media darling with a long running popular TV program with over 6 million viewers daily, is a live host of Oriental Shopping channel completing up to $2 million in sales in one and a half hours, a consultant to multinational Fortune500 companies and a management consultant and corporate trainer in negotiation, goal setting, communication and platform skills. Through these roles Heidi has assisted senior management of both Western and Chinese global organizations to better understand the local environment, foreign work culture in China and their strategic placement in the market.
Heidi's TV appearances brought her to the attention and opportunity of both global brands and government bodies; subsequently Heidi’s diverse and expansive career expanded into areas such as social media consulting, emcee to events for international companies such as Twining's and Penfolds, and consulting for government bodies such as California Tourism, UK Trade, US Trade and Austrade. Heidi was invited by the Australian government to be one of 45 people to share their story at the ‘45th Year Celebration of China/Australia Diplomatic Relations’, an honorary event that showcased the successful relationship between the two countries for the past 45 years.
Heidi is currently on the Board of Directors for AustCham Shanghai, and has worked with brands to help them import to successfully enter and scale in the expanding and dynamic China market. Heidi’s success across multiple ventures is testament of her reputation and relationships with different companies and government bodies, her celebrity profile in the TV industry and in-depth understanding of Chinese culture, Chinese people and their lifestyle and habits. To date Heidi has been instrumental in facilitating deals with Alibaba, Tao Bao Global and large supermarket chains throughout the country.
With one foot in Australia, and one in China, Heidi’s business skills and strategies are reinforced by her unique and deep understanding of the cultures in both countries. This knowledge enables companies working with Heidi strategic advantage to successfully integrate into the community, build their corporate network and friendships and ultimately conduct business faster and expand their reach in one of the largest consumer markets in the world.