30. September 2019 - 10:00 till 12:00
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Instagram Your Small Business Marketing Tool | Youth Express Training Room | Monday, 30. September 2019

Are you missing out on the 9 million active Australian Instagram Users?
Do you have a product to sell that is visual?
Frustrated with the time it takes to do Social posts?

This workshop is specifically tailored to you excited about Instagram and using it as a vital marketing tool in your business to access customers aged 18-45.

During the morning session of this Digital Workshop you'll 
Instagram for business

Setting up your business profile
Contact information and direct messaging
Following and followers
Influencers and online networking

Understanding your audience

Who uses Instagram
Demographics of your target audience
What do you know about your audience
How to think like your ideal customer
Where do you find your people
Search, Hashtags and Mentions

Find your own unique Insta Style

Scroll stopping images are essential
Learn the basics of great product photography
Discover how to edit images in Instagram without using filters

Create your message

What to write, content using on brand Word Banks
Branding message, colours and theme
Customer Engagement through problem solving


Discover Hashtags and how to use them
Hashtag research tools
Choose the right Hashtags to get your customers attention
How to use Hashtags effectively
Where to place your Hashtags
How to follow Hashtags

Instagram Stories

What are stories?
How to use them successfully

Your Social Media Strategy

Plan your strategy
Batch your posts
Sharing your posts
Competitions & giveaway loops

Who should attend?We've developed this workshop for beginner and intermediate DIY small business people who want to create online content that builds their relationship with their clients.
EssentialYou must have a current ABN and less than 20 employees to qualify for this workshop.

This workshop is proudly brought to you byHunter Region Business Hub
Australian Small Business Advisory Service's Digital Solutions Program