19. August 2019 - 18:00 till 20:00
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Introduction to Customer Journey Mapping | Academy Xi Melbourne | Monday, 19. August 2019

The uptake of Human-Centred Design principles has equipped businesses with sophisticated ways of understanding customers and identifying new opportunities for growth.
The customer journey map is one crucial element of the Human-Centred Design process. Service Designers and User Experience Designers use the artefact to assess, visualise, and master the customer experience. By mapping the complex interaction of actions and emotions over a non-linear time period, the customer journey map can reveal important insights that can unlock opportunities for product and business growth
Get an in-depth introduction to customer journey mapping and learn:

What is a customer journey map?
What design tools and techniques are required to build a map?
Who are customer journey maps for?
Key terminology and concepts
How to start and develop your own customer journey map


Berlin Liew
UX Designer at Belong

Berlin is a UX Designer at Belong. She's passionate about making a difference through meaningful work and good products, as well as sharing ideas and making knowledge accessible to anyone at any level. With a background in linguistics and media, she made the switch into UX after learning there was such an industry that combined her passion for research, problem-solving, storytelling, people and creative thinking. Berlin is an active contributor to the Academy Xi community, having mentored two courses, and also freelances on the side for not-for-profits and social enterprises.