29. August 2019 - 9:00 till 16:30
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MELBOURNE - Facebook + Instagram for Business | The Cluster | Thursday, 29. August 2019

MELBOURNE - Facebook + Instagram for Business
Are you already set up and active on your Facebook Business Page but just don't know how to grow your likes, increase engagement or generally get results?
Maybe you have already started experimenting with boosted posts but don't know if you are doing them correctly and how to improve what you are currently doing to achieve better results?
Perhaps you’ve also got an Instagram Business page and aren’t sure how to get things working on there too?
Then it’s time to come to our Full Day Facebook + Instagram for Business (including Boosted Posts) Workshop!
PLEASE NOTE THAT A CERTAIN LEVEL OF KNOWLEDGE IS ASSUMED. PLEASE READ THE COURSE OUTLINE & PREREQUISITES CAREFULLY AND IF YOU DO NOT MEET THEM WE RECOMMEND YOU COMMENCE WITH OUR FACEBOOK BEGINNERS ONLINE MODULE.
DISCLAIMER - This workshop does not cover Facebook Business Manager, pixels, remarketing, lookalike audience and the more advanced Facebook advertising options. These are covered in our full day Facebook + Instagram Advertising workshop.

Who should attend and prerequisites


People who are established on Facebook and/or Instagram with a business page already, and who want to learn how to increase their likes, reach and engagement levels through more effective organic posts


People who would like to understand boosted posts/promoted posts and all their possibilities


People who have tried boosted posts but who would like training to ensure they are going about it in the correct and most effective manner


People who have a limited marketing budget, and who want to see each dollar spent go as far as possible


People with a specific or localised target market in mind that they need to see their posts


People who want to learn when boosted posts are best used


People who want to understand how to measure how effective their boosted posts have been and what to do with this information



WHAT YOU WILL LEARN
MORNING - What you will learn…


Defining your Facebook & Instagram objectives


Understanding your target market on each platform - how to check your Facebook + Instagram Insights + Google Analytics demographics (where available)


Understanding your brand voice on Facebook & Instagram and how they may vary on each platform - how will you talk, what topics you will talk about and whose content you may source and share on each platform


Making sure your structure is right on each platform - understanding the difference between profiles, pages & groups


Locating your Facebook & Instagram settings and amending them to suit your situation


Connecting your Instagram Business page to your Facebook Business page so you can cross post + advertise on each channel


Setting your page roles


Optimising your pages - setting usernames, the all important bio / about us section, call to action button etc.


Building your online communities – creative ways to increase your ‘likes’ & ‘follows’ on each channel and how follower ratios work on Instagram and tools you can use to manage them


Content - The key elements to a great Facebook post


Content - The key elements to a great Instagram post (which varies to a great Facebook post)


How to create great imagery for Facebook & Instagram - we step you through the process of preparing a graphic


Options for preparing video to share on Facebook & Instagram


The apps you’ll need to manage your Facebook & Instagram channels on the go via mobile


Timing is everything - How to identify the best time to post + how to schedule posts on Facebook (direct & via third party tools) & Instagram (through third party tools only)


The need to respond to shares, comments & messages and tricks & tips to do so efficiently through Facebook’s inbuilt all in one inbox + auto responses (and options to take this even further with chat bots!)


How to analyse your Facebook & Instagram page insights


And much more….



OUTCOME: You will understand the how Facebook & Instagram vary, the differences between profiles & pages, how to set up or optimise a Facebook or Instagram business page + prepare & schedule effectively on them with organic posts (i.e. non paid posts) and measure their effectiveness.

AFTERNOON - What you will learn...


What are boosted posts and why and when should you do them on either platform?


How to add your payment method (credit card) to your account so you can get started with paid ads


Translating your objectives (defined in the morning) into boosted posts


Translating your target markets (defined in the morning) into boosted posts


Translating your brand voice (defined in the morning) into boosted posts


How to create a boosted post including which action button to select, targeting options, how to check what it will look like on different placements i.e. instagram, mobile and desktop and decide where to advertise


The different options of boosting a post (via your Facebook page, via your Instagram channel, via ad manager)


Budget, duration and timing - What to spend on a boosted post, how long to run it for and when to run a campaign


How to test and measure what is working in regards to your boosted posts and what is not


An introduction to Facebook Ad Manager and checking the performance of your boosted posts so you know how to continually improve results


Next steps - an introduction to Facebook Business Manager, pixels, custom audiences and more (the next stage of developing your Facebook advertising expertise) and why you should come to our next workshop in your Facebook Advertising learning journey!


And much more...



OUTCOME: You will understand your options for boosting posts on Facebook and Instagram, what kind of posts you should boost, your options to boost a post, and how to measure their effectiveness (i.e. paid/sponsored posts).
ABOUT YOUR PRESENTER - STACEY MURRAY

Stacey Murray is an experienced Social Media Trainer and Community Manager with a particular interest in helping small businesses reach their objectives. Stacey’s background includes lecturing and tutoring at tertiary college level, social media coverage of large trade events and working with numerous businesses to increase their reach and build a conversation with their customers. A lover of all things Twitter and Facebook, Stacey loves presenting to and working with groups, large and small. When not online, Stacey is passionate about her family, her cat and liquorice allsorts.

IMPORTANT DISCLAIMERS
Timing: We suggest you arriveat 830am for a 9am start. This allows you time to park, set up, get on WiFi, network with other attendees and the trainer and resolve any issues to start promptly at 9am.


BYO Equipment At these interactive workshops we encourage you to bring your own laptop (not iPad or tablet). You will have the opportunity to network with others, so bring business cards!Cancellation Policy: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. An admin fee will apply for missed trainings. Regrettably no refunds can be made except if the event minimum numbers are not numbers: This workshop requires a minimum of 5 attendees to go ahead – if the minimum attendee number is not reached, a full refund or credit of the training fee paid, will be given to attendees who have already paid. Accommodation and travel is booked at the risk of the attendance at events may be digitally recorded through photographs and/or video recordings. Images may be used on our websites, publications, social media or by other media and marketing channels. If you do not wish your image to be published, please notify staff before the event.
DATA - Your contact details may be entered onto our database as a result of your registration for this event so we may send you follow up material, and any important updates/announcements and remain in touch post event. You can unsubscribe at any time.