30. October 2019 - 9:00 till 17:00
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Storytelling for Sales™ – Melbourne 2019 | Melbourne Zoo | Wednesday, 30. October 2019

Do you get bogged down selling the technical features and functions of your product or service?
Are you unable to discover the story your prospect has in their head about why they need a solution?
Have you ever annoyed a prospect because you asked too many questions?
Sales decisions are invariably driven by emotion and sellers who fail to engage, persuade and inspire are missing opportunities and it's costing us dearly. 
Do you remember Mike Bosworth's Solution Selling? Bosworth tells a cracking story in What Great Salespeople Do of when he and a colleague learned that his questioning technique no longer worked, but stories do.
And what about the Challenger Sale or Insight Selling? These techniques promote storytelling yet don't quite tell you how to do it. 
We've been teaching business storytelling for over 15 years now and have helped some of the world's largest corporations put stories to work including Microsoft, Mars, Electronic Arts, Teradata, SAP, and Danone. We can help you develop practical story skills.
And we help sellers do this with our Storytelling for Sales program that will teach you the techniques you need to effectively tell the story of your products and services, discover your prospect stories and close more deals faster.
This is a 6-month program designed to build your story-selling habit
Stories that share insight and convey emotion inspire a prospect to take the next step.
Prospects want to know how others did it, and how your offering made a difference. Bullet points just don't cut it. Instead, a well-told story helps prospects picture a future where they're benefitting from your solution.
And Storytelling for Sales integrates with your sales approach to enhance what is already in place.
Prepare sales managers to be coaches
Sales management plays a vital role in embedding a new skill such as storytelling. They need to model the new behaviour, extol its benefits, and celebrate success when their sellers make it work. Sales managers who attend can become story coaches.
Work on real opportunities
Sellers are busy people. It's hard for you to put aside a day to learn a new skill. That's why we encourage you to bring a live opportunity and improve it with stories to help make progress in closing your sale. 

Finding stories for you to tell
You will have your own stories, but often they are hidden away in the recesses of our memories. During the day we will help you remember your stories to build up your story bank.
Teaching storytelling skills and making them stick
Storytelling for Sales is not merely a one-off workshop, but a complete six-month program. It includes:

Full one-day workshop. The workshop is highly interactive as we firmly believe in the power of practical activities to foster learning. Throughout the day you will engage in hands-on activities designed to build your storytelling skills and confidence.

Our unique Deliberate Practice Program to embed the learning. The program runs over six months. Each week, you receive a short email suggesting an activity to practice your new-found storytelling skills. We have some other tips and tricks too to share to make your learning stick.

The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.
Who should attend?
We have designed Storytelling for Sales for any seller or sales manager who wants to influence, inspire and make more sales, faster.
About Anecdote
Anecdote is a training and consulting firm recognised as a world leader in the use of storytelling in business. 
We help leaders and sellers tap into the natural power of stories to simplify change and make their strategy stick. We help businesses become more human and engaging.
We have worked with some of the world’s leading companies, such as IBM, Mars, Microsoft, Shell, BHP and KPMG develop their storytelling and leadership capability.
Anecdote is headquartered in Melbourne, Australia, and has partners in 26 countries. Our programs have been translated into 11 languages. We deliver projects and programs right across the globe.
About your presenter

Shawn Callahan founded Anecdote in 2004 and is the award-winning author of Putting Stories to Work. An entertaining storyteller himself, Shawn has run story programs for thousands of participants for some of the world’s most admired companies across the globe.