21. August 2019 - 10:00 till 12:00
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Marketing Automation | Small Business Development Corporation (SBDC) | Wednesday, 21. August 2019

This workshop is pitched at an advanced level for business owners with a current client database. Experience with Mail Chimp or similar email marketing platforms would be beneficial.
How can you turn more leads into customers – and save time?
This workshop explains the basics of marketing automation, which is using software to automate some of your marketing tasks such as emailing.
We delve into how you can incorporate it into your business to save time, improve customer communications and boost sales by more efficiently engaging with your customers.
The workshop covers:

Defining what marketing automation is
Marketing automation examples
Planning your own marketing automation program
The types of content you can include
How to integrate email, web and digital advertising
How to identify your best sales prospects
What easy to use tools are available

FAQs
What are my transport/parking options for getting to and from the event?
We are conveniently located just above Perth Underground train station, there are also many parking options close by. This workshop location and parking guide outlines your options.
Do I need to bring my printed ticket to the event?
No, you don't need to bring your printed ticket.
About the presenter
Cal Willcox has over 17 years marketing and advertising experience, building a comprehensive range of skills spanning all communications channels and management. Cal has a particular focus on goal-orientated digital marketing solutions that deliver tangible results.
Cal is Managing Director of Clout Marketing, a ‘digital first’ marketing consultancy for Australian brands.