04. December 2019 - 9:00 till 17:00
SEO Course: Introduction to Search Engine Optimisation | Sydney Campus, ELI-229 Lecture Room | Wednesday, 04. December 2019
Learn search engine optimisation strategies that work with our Search Engine Optimisation courses in Search Engine Optimisation with our Search Engine Optimisation courses in Sydney - short courses open to to see more customers and achieve more conversions through your website? Learning how to successfully optimise your website is the number one way to go. It is essential to rank well in Google search results in order to succeed – this drives more traffic to your website, increases visibility, brand awareness and can even drive more sales to the top of Google’s search results is not a complicated process. All it takes is direction, dedication and drive to achieve results. According to Google, the top three ranking factors are:Links (i.e. other websites linking to yours), Content RankBrain - Google’s machine learning algorithm which determines the most relevant results to customer ongoing link building activities, valuable content creation and the implementation of relevant keywords related to your customers (and your business), you can meet Google’s requirements and see your website go from ranking 20th to 3rd, 2nd or even 1st. Our introduction to SEO course will teach you the basics of optimising your website for success, as well as build your confidence in the world of Search Engine Optimisation (SEO). Whether you’re a seasoned marketing manager, a recent graduate needing a refresher in SEO, or even a business owner looking to improve the performance of your business, our introductory course is guaranteed to see you walking away with the necessary tools for success. Learning AimsWith this Introduction to SEO course, we aim to strengthen your knowledge about search engine optimisation. Our experienced educators will clear up the confusion, demystify the jargon, bust the myths and provide a practical methodology you can implement on your own OutcomesAfter completing this SEO course you will understand:What is SEO.How Google the most important SEO website ranking factors are.How to identify keywords for your website.How to utilise keywords across your website.How to identify and fix common SEO SEO including link tools to monitor and improve your SEO ContentThe SEO training will cover the following topics:Setting up for SEO successGoogle My vs paid traffic.Why SEO is important.How pages are influence on vs offsite ranking ranking algorithm updates.SEO generation vs selection and website optimisationKeyword research and to structure and on-site SEO copy copy tools – Siteliner, Copyscape, Screaming page of backlinks.How to create amazing content (and then promote it).An introduction to backlinksWhat are backlinks?The importance of backlinks to your to build plan to beat competitorsAnalysing a plan to and measuring resultsGoogle Tag Search problems and how to fix themPage usability and mobile first and/or duplicate website versions and preferred AudienceThis SEO course is suitable for anyone who is new to SEO and is seeking to develop their understanding of search engine optimisation. This SEO course is suitable for small business owners, bloggers, content managers or copywriters, those responsible for maintaining a website and B2B or B2C StyleThe SEO training will be delivered as an interactive workshop consisting of an instructor-led lecture, group and individual activities. This training approach allows participants to work through concepts introduced by the instructor in an application-focused teaching environment. Participants will challenge their understanding of the concepts and their application into their web marketing PrerequisitesThis SEO course has no prerequisites and is open to all members of the DatesAdditional instances of this course may be available and published on our website. See SEO Course: Introduction to Search Engine Optimisation for more information, or to join the waiting list and be advised when we schedule more.